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Research and Measurement

Finding out what customers think and feel about your services and brand is critical. Research helps to align your portfolio with what customers want and your messaging with what resonates. I rely on primary and secondary research to keep marketing on track.

 

  • Telephone surveys

  • Focus groups

  • Site intercepts

  • Online panels

  • Post project satisfaction surveys (paper and online)

  • E-Source

  • Chartwell

  • ACEEE

  • NEEP 

  • JD Powers

 

Measurement and analytics of marketing communications continues to evolve in tandem with the newer communication mediums.

 

  • Google Analytics, including goal conversions

  • Web Trends

  • Click through rates and cost-per-click analysis

  • Impressions

  • Call center analysis

  • Participation analysis

 

  

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