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THE ROSENTHAL VALUE PROP
Advertising
Matching the message to the medium and to the correct customer segment.
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Articulating the unique selling proposition.
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Understanding your media and agency partners. How they work, what their motivations are, and how to evaluate your investment with them to ensure that you are getting the reach, frequency, impressions and value that you're paying for.
Business print
B-2-B print
From my Carol Marketing Associates (agency) portfolio
Small Business digital
Home Heating digital
LED Radio Ad: King of the bulbs - Unknown Artist
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LED Radio Ad: Eddy in the Dark - Unknown Artist
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Manufacturing Radio Ad: SECONN - Unknown Artist
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Radio
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